Possible explanations are that Mixmax’s website is more appealing (although the features are generally very similar to Yesware’s) or Mixmax’s users act as better ambassadors so the potential new users are more ‘cooked’ and bounce less. One interesting insight from looking at both websites, is that Yesware’s bounce rate is 71.9% (according to SimilarWeb) while Mixmax’s is 46%. In addition to Gmail integration, they have an Outlook integration together with many of the other features Mixmax offers.
Yesware - Yesware is definitely a strong competition to Mixmax. The most common alternatives to Mixmax are:īoomerang - Mixmax is an extremely rich product, but if you are looking mainly for email tracking, this would be cheaper than Mixmax. I find the tracker useful when you are not over-analyzing it. Third, you get to see statistics of your employees and work with anyone who needs to improve.
#Mixmax mail merge download#
You can download the activity to a CSV file and sort and filter it as you wish. Second, when it comes to email marketing, you can create different email templates based on engagement with previous emails. First, if you send extra important emails, you can get an indication of the recipient’s interest with your offer and act on it (sending a followup emails which for some recipients will look like magic since they ‘just thought about your offer’). Seeing the total activity is useful for several reasons. In the screenshot below you can see (from left to right) the last time the recipient engaged with the email, who was it (in the example you see ‘there’ since I didn’t know the recipient’s name), who sent it (you can see your team’s performance), the subject line and the total activity so far (opens, clicks, downloads).
Like with any other marketing channel (such as Facebook, Instagram, Google, etc.), I want to track my results and optimize. I send lots of emails and I want to know how effective they are.
0 kommentar(er)
