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Launched in 2022 with funding from PSG, Backlight acquired media software businesses ftrack, Celtx, iconik, Wildmoka and Zype. For more information, visit About Backlightīacklight is a media technology company that dramatically improves video content ideation, production, post production and distribution. Celtx’s software is used by creatives and companies worldwide to achieve streamlined production workflows from concept to camera. To learn how interactive media creators can streamline production with Celtx Gem’s narrative design tools, visit About CeltxĬeltx, a Backlight business, creates cloud-based software for the early stages of media production designed for collaborating, organizing, and producing media projects like film & TV, commercials, documentaries, games and interactive media, and podcasts. “With Celtx Gem, we’ve paired Celtx’s robust story development and media production tools with narrative design tools in a single solution to increase creative collaboration, and help studios shorten their production pipelines.” “Today, narrative-driven AAA game development delivers immersive storytelling experiences on par with traditional entertainment like film and TV,” says Kennedy.
This advertisement has not loaded yet, but your article continues below. Video game developers now have a way to manage the large scope of narrative design and content commensurate with lengthy video game development projects. Today, video games offer more immersive experiences and greater player agency. “We believe Celtx and their collaborative tool is a key part of our writing pipeline and has been a strong partner supporting our development needs,” says Zac Litton, CTO for Telltale, a leading narrative game development studio and publisher.Ĭeltx Gem provides the technical lift to accelerate narrative design with features once reserved for in-house-developed narrative design platforms. – Collaborative tools bring together teams in a cloud-based studio for greater creativity. – Logic connects with narrative design through custom conditions and variables, enabling the export of projects in open file formats commonly used in video game production.
– Automated data modeling ensures that all narrative content can be easily exported and integrated with the game production pipeline.
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– Screenplay-style editor addresses the prevalence of professional film & TV writers joining the industry by offering a familiar writing environment. – Rapid prototyping tools create a highly presentable interactive story map to visualize narrative structures. – Scalable platform with user-defined hierarchies keeps narrative structures organized for editing and identification. “Celtx Gem ensures that all teams and departments can easily collaborate at scale.”Ĭreated in development with key partners in the video game industry, Celtx Gem adds new functionality and enhances existing features to help video game developers better manage narrative design. By comparison, an immersive world video game may have more than 60,000 lines of dialogue that need to be shared with other departments such as design, cinematics, animation, production, and audio,” said Mark Kennedy, Celtx co-founder, and CEO. “A typical screenplay for a two-hour feature film will have, on average, 1,000 lines of dialogue.
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